Sancy Suraj: The Trailblazing CEO of Knowles Training Institute


As the COVID-19 pandemic swept across the world, businesses and industries were forced to adapt and navigate through unprecedented challenges. The corporate training industry was no exception, and companies had to quickly pivot to deliver training programs in a new reality of remote work and social distancing. In this article, we interview Sancy Suraj, the CEO of Knowles Training Institute, a leading corporate training company based in Singapore. Sancy shares his insights on how the pandemic impacted the corporate training industry, the strategies he employed to adapt to the new realities, and the lessons he learned about resilience and adaptability.

How has the COVID-19 pandemic impacted the corporate training industry, and what challenges did you face?

The COVID-19 pandemic has had a significant impact on the corporate training industry, and Knowles Training Institute has certainly not been immune to these challenges. One of the most significant impacts of the pandemic has been the shift towards remote work and virtual learning, which has forced companies to rapidly adapt to new technologies and ways of working. At Knowles Training Institute, we had to quickly pivot our entire training approach from in-person to virtual delivery, which presented a significant challenge in terms of ensuring that our trainers and clients were equipped with the necessary technology and support to make this transition successful.

Another challenge that we faced was the sudden disruption to the global economy, which led to many companies cutting back on their training budgets. This, in turn, put pressure on Knowles Training Institute to find ways to deliver our training in a more cost-effective manner while still maintaining our high standards of quality. Additionally, we also had to quickly adapt our course content to address the specific challenges and opportunities presented by the pandemic, such as remote leadership and virtual team building.

Despite these challenges, the pandemic has also presented some unique opportunities for the corporate training industry. For example, the shift towards remote work and virtual learning has made it easier for companies to access training programs from all around the world, which has led to increased demand for our services in new markets. Additionally, the pandemic has highlighted the importance of investing in employee training and development as a key strategy for building resilience and adapting to changing circumstances, which has opened up new conversations with clients about the long-term benefits of our programs.

Overall, the COVID-19 pandemic has certainly been a challenging time for the corporate training industry, but it has also provided us with an opportunity to innovate and adapt to new ways of working. At Knowles Training Institute, we have responded to these challenges by investing in new technologies, developing new training content, and working closely with our clients to help them navigate this uncertain time.

What strategies did you employ to adapt Knowles Training Institute to the new realities of the pandemic?

As the CEO of Knowles Training Institute, I recognized early on the need to adapt our business to the new realities of the pandemic. To this end, we employed a number of strategies to ensure that our training programs remained relevant, accessible, and effective in the new virtual environment.

First and foremost, we invested heavily in new technologies and infrastructure to support our virtual training programs. This included upgrading our video conferencing tools, developing new online training platforms, and providing our trainers with the necessary hardware and software to deliver high-quality training remotely. We also conducted extensive training for our trainers to ensure that they were equipped with the necessary skills and knowledge to deliver effective virtual training programs.

Another key strategy we employed was to adapt our course content to address the specific challenges and opportunities presented by the pandemic. For example, we developed new courses focused on remote leadership, virtual team building, and digital marketing, all of which have become increasingly important in the new virtual environment. We also worked closely with our clients to tailor our training programs to their specific needs and challenges, providing customized training solutions that addressed their unique business objectives.

In addition to these strategies, we also focused on building strong relationships with our clients and partners, and we worked closely with them to help them navigate the challenges of the pandemic. This included providing ongoing support and guidance on best practices for virtual training, as well as offering additional resources and tools to help them adapt to the new virtual environment.

Overall, our strategy for adapting to the new realities of the pandemic focused on investing in new technologies and infrastructure, adapting our course content to address new challenges, and building strong relationships with our clients and partners. By doing so, we were able to successfully transition our business to the new virtual environment and continue to deliver high-quality training programs to clients around the world.

How did you leverage technology to continue delivering effective training programs during the crisis?

At Knowles Training Institute, technology has played a critical role in our ability to continue delivering effective training programs during the COVID-19 crisis. In response to the pandemic, we made significant investments in new technology and infrastructure, which allowed us to quickly pivot to virtual training delivery and maintain our high standards of quality.

One of the key technologies that we leveraged was video conferencing software, such as Zoom and Microsoft Teams, which allowed us to conduct virtual training sessions with our clients and participants from around the world. These platforms allowed us to replicate the interactive and collaborative nature of in-person training sessions, and provided us with a range of tools and features, such as screen sharing and breakout rooms, which helped to keep participants engaged and facilitate group activities.

Another important technology that we employed was online learning platforms, such as Moodle and Blackboard, which allowed us to deliver our training content in a flexible and accessible manner. These platforms provided our participants with a range of resources and tools, such as quizzes and discussion forums, which helped to reinforce learning outcomes and facilitate collaboration between participants.

In addition to these technologies, we also utilized a range of other tools and resources, such as online whiteboards, virtual reality simulations, and digital collaboration tools, to enhance the effectiveness and engagement of our virtual training programs.

Overall, our approach to leveraging technology during the crisis focused on using a range of tools and resources to replicate the interactive and collaborative nature of in-person training sessions, while also providing flexibility and accessibility to participants around the world. By doing so, we were able to maintain our high standards of quality and continue delivering effective training programs to our clients during a challenging and uncertain time.

“Amidst the crisis, technology proved to be the glue that held our training programs together, allowing us to connect with our clients and participants from around the world, while still maintaining our high standards of quality.”

What were some of the most important lessons you learned about resilience and adaptability during the pandemic?

The COVID-19 pandemic was a profound test of resilience and adaptability for Knowles Training Institute, and we learned a number of important lessons along the way. Perhaps the most important lesson we learned was the need to be flexible and adaptable in the face of rapidly changing circumstances. The pandemic forced us to rethink our business model and strategies on an almost daily basis, and we quickly realized that the ability to pivot and adapt was essential to our survival.

Another important lesson we learned was the importance of staying connected and engaged with our clients and partners. As the pandemic forced us to move our training programs online, we found that maintaining strong relationships with our clients and partners was essential to our ability to deliver effective training programs in the new virtual environment. By staying connected and engaged with our clients, we were able to better understand their evolving needs and challenges, and develop customized training solutions that were tailored to their specific business objectives.

A third lesson we learned was the value of investing in new technologies and infrastructure. The pandemic highlighted the importance of having robust and reliable technology platforms and tools to support our virtual training programs, and we made significant investments in these areas to ensure that we could continue delivering high-quality training programs in the new virtual environment.

Finally, we learned the importance of being proactive and taking a leadership role during times of crisis. As a leading corporate training company, we felt a responsibility to provide guidance and support to our clients and partners during the pandemic, and we worked hard to develop resources and tools that could help them navigate the challenges of the new virtual environment. By taking a proactive leadership role, we were able to demonstrate our value to our clients and partners, and maintain our position as a trusted and reliable partner during a challenging and uncertain time.

Overall, the COVID-19 pandemic taught us many valuable lessons about resilience and adaptability, and we believe that these lessons will serve us well as we continue to navigate the uncertain and rapidly evolving business landscape.

How have your training programs evolved in response to the changing needs of businesses during the pandemic?

At Knowles Training Institute, we have always been committed to delivering high-quality training programs that are tailored to the specific needs of our clients. However, the COVID-19 pandemic forced us to reevaluate our approach and develop new training programs that were better suited to the changing needs of businesses during the crisis.

One of the key ways in which our training programs have evolved in response to the pandemic is the increased emphasis on virtual training solutions. As many businesses shifted to remote work models during the pandemic, we developed a range of virtual training programs that were specifically designed to meet the needs of remote workers. These programs included virtual team-building exercises, online leadership development programs, and customized training solutions that could be delivered remotely.

Another way in which our training programs have evolved is the increased focus on resilience and adaptability. The pandemic forced many businesses to adapt rapidly to changing circumstances and we developed training programs that could help businesses build resilience and develop strategies for navigating the crisis. These programs included crisis management training, scenario planning exercises, and other tools designed to help businesses anticipate and respond to emerging challenges.

We also recognized the need to be more flexible and responsive in our approach to training during the pandemic. As the crisis unfolded, we worked closely with our clients to understand their evolving needs and develop customized training solutions that could address their specific challenges. This included developing new training modules, adapting existing programs to suit remote work environments, and providing ongoing support and guidance to help businesses navigate the crisis.

Overall, our training programs have evolved significantly in response to the changing needs of businesses during the pandemic. We have embraced new technologies, developed new training modules, and adopted a more flexible and responsive approach to meeting the needs of our clients. As the business landscape continues to evolve, we are committed to remaining agile and adaptable, and continuing to provide innovative and effective training solutions to our clients.

“Adversity has forced us to evolve and innovate, but it is our commitment to meeting the specific needs of our clients that has allowed us to thrive.”

Sancy discusses the challenges faced by his company due to the pandemic, such as the cancellation of in-person training sessions and the inability to travel to different countries. He outlines the strategies he employed to adapt to the new reality, such as developing digital training courses, utilizing virtual training platforms, and partnering with other businesses to expand their reach. He also emphasizes the importance of being agile and responsive to changing circumstances.

Furthermore, Sancy shares his experiences leveraging technology to continue delivering effective training programs during the pandemic. He highlights the benefits of remote and virtual training, such as increased accessibility and flexibility. He also talks about the challenges of maintaining engagement and connection in a virtual environment and the importance of adapting to different learning styles.

Sancy reflects on the lessons he learned about resilience and adaptability during the pandemic, such as the need to be proactive and resourceful in finding solutions, and the importance of fostering a culture of collaboration and teamwork. He also shares success stories and positive outcomes that emerged from adapting his business during the pandemic, such as increased efficiency and innovation.

What role do you think remote and virtual training will play in the future of corporate training post-pandemic?

The COVID-19 pandemic has forced many businesses to shift to remote and virtual work models, and this has had a significant impact on the way corporate training is delivered. At Knowles Training Institute, we believe that remote and virtual training will continue to play a crucial role in the future of corporate training post-pandemic.

One of the key benefits of remote and virtual training is the increased flexibility and accessibility it offers. With virtual training programs, businesses can provide training to employees regardless of their location or time zone. This can be especially valuable for businesses with a geographically dispersed workforce, or for those that operate in multiple countries or regions.

Another advantage of virtual training is the ability to customize training programs to meet the specific needs of businesses and their employees. Virtual training allows for more targeted and personalized training solutions, which can help to improve learning outcomes and increase engagement among employees.

In addition, virtual training can be more cost-effective and efficient than traditional in-person training. With virtual training, there is no need to travel, book venues or pay for accommodation, which can significantly reduce training costs. Additionally, virtual training can be delivered in shorter, more focused sessions, which can help to maximize employee productivity and minimize disruption to day-to-day operations.

However, while we believe that remote and virtual training will play an important role in the future of corporate training post-pandemic, we also recognize the importance of in-person training for certain types of training and for building relationships and fostering team collaboration. As such, we expect that a blended approach, incorporating both virtual and in-person training, will likely become the norm in the future of corporate training.

Overall, we believe that the COVID-19 pandemic has accelerated the adoption of virtual training solutions, and that remote and virtual training will continue to play a crucial role in the future of corporate training. We will continue to innovate and adapt our training programs to meet the evolving needs of businesses and their employees, and to provide high-quality, effective training solutions that deliver real business value.

How have you supported your team and clients through the challenges of the COVID-19 crisis?

At Knowles Training Institute, we recognize that the COVID-19 pandemic has presented significant challenges for our team and clients, and we have taken a number of steps to support them through these challenging times.

For our team, we have implemented a range of measures to ensure their health and safety, including remote work arrangements and regular communication to keep them informed about the latest developments and support resources available to them. We have also provided additional training and support to help our team adapt to the new realities of remote work and virtual training delivery.

In addition, we have been proactive in reaching out to our clients to understand their changing needs and to provide tailored solutions to help them navigate the challenges of the pandemic. We have provided guidance on best practices for remote work and virtual training delivery, and have worked closely with our clients to develop customized training solutions that meet their specific needs.

We have also made a number of resources available to our clients to support their ongoing training and development needs. This includes access to our online training portal, which provides a range of training materials and resources, as well as regular webinars and other virtual events designed to help our clients stay up-to-date on the latest industry trends and best practices.

Overall, our approach to supporting our team and clients through the challenges of the COVID-19 crisis has been focused on proactive communication, tailored solutions, and a commitment to providing the highest quality training and support possible. We will continue to work closely with our clients and team to navigate the ongoing challenges of the pandemic, and to support their ongoing growth and development needs in the post-pandemic world.

Can you share any success stories or positive outcomes that emerged from adapting your business during the pandemic?

Yes, there have been several success stories and positive outcomes that have emerged from our efforts to adapt to the new realities of the pandemic.

Firstly, we have seen a significant increase in demand for our virtual training programs, which has allowed us to expand our reach and deliver training to clients in new markets and regions. This has enabled us to diversify our client base and has helped us to remain resilient in the face of the economic challenges posed by the pandemic.

Secondly, we have been able to develop and implement new training programs and solutions that are specifically tailored to the needs of clients in the pandemic era. For example, we have developed new courses on topics such as remote team management, crisis communication, and mental health and wellness, which have been very well received by clients.

Thirdly, we have been able to use technology to enhance the quality and effectiveness of our training programs. For example, we have incorporated interactive elements such as gamification and virtual simulations into our virtual training programs, which have helped to increase engagement and retention among participants.

Finally, we have been able to strengthen our relationships with clients through our proactive and responsive approach to their evolving needs. By being flexible, adaptable, and focused on providing high-quality training and support, we have been able to build trust and confidence with our clients, which has helped to drive positive outcomes and long-term success.

Overall, while the pandemic has presented many challenges, it has also provided us with an opportunity to innovate and adapt our business in new and exciting ways. By embracing change and remaining focused on our mission of providing the highest quality training and support to our clients, we have been able to emerge from the pandemic stronger, more resilient, and better positioned for success in the post-pandemic world.

What advice do you have for other businesses struggling to navigate the challenges posed by COVID-19?

As a business leader who has navigated the challenges posed by the COVID-19 pandemic, I have several pieces of advice for other businesses struggling to adapt to the new realities of the pandemic:

Be proactive and responsive: The pandemic has created a fast-changing and unpredictable business environment, and businesses need to be agile and responsive in order to succeed. Stay up-to-date on the latest developments and be prepared to pivot your business model, operations, and strategies as needed.

Embrace technology: The pandemic has accelerated the adoption of new technologies, and businesses that embrace digital transformation will be better positioned for success. Invest in digital infrastructure, tools, and platforms that enable remote work, virtual collaboration, and online delivery of products and services.

Focus on your people: The pandemic has had a profound impact on the mental health and wellbeing of employees, and businesses that prioritize the health and happiness of their people will be more successful in the long run. Offer flexible work arrangements, provide resources and support for mental health and wellness, and foster a positive and inclusive work culture.

Build strong relationships: The pandemic has underscored the importance of building strong relationships with customers, suppliers, and partners. Focus on building trust, communicating clearly and effectively, and finding ways to support each other through the challenges of the pandemic.

Be resilient and adaptable: The pandemic has tested the resilience and adaptability of businesses like never before, and those that are able to remain flexible, agile, and focused on their goals will be better positioned for success. Be willing to take calculated risks, learn from failures, and embrace change as an opportunity for growth and innovation.

In summary, the COVID-19 pandemic has presented significant challenges for businesses, but it has also provided an opportunity for innovation, growth, and resilience. By focusing on people, technology, relationships, and adaptability, businesses can navigate the challenges of the pandemic and emerge stronger, more resilient, and better positioned for success in the post-pandemic world.

How do you see the corporate training landscape changing in the post-pandemic world?

The COVID-19 pandemic has had a profound impact on the way businesses operate, and the corporate training industry is no exception. While remote and virtual training had already been gaining popularity in recent years, the pandemic has accelerated this trend and made it a necessity for many organizations. As we move into a post-pandemic world, I believe that remote and virtual training will continue to play a significant role in the corporate training landscape.

One of the key advantages of remote and virtual training is that it allows for greater flexibility and accessibility. Businesses are no longer limited by geographic location when it comes to accessing training programs, and employees can participate in training sessions from anywhere in the world. This opens up a world of opportunities for businesses to collaborate with experts and thought leaders from around the globe, and to offer more specialized training programs that may not have been feasible before.

Another important trend that I see emerging in the post-pandemic world is a greater emphasis on personalized and adaptive learning. As remote and virtual training becomes more widespread, businesses will need to find new ways to engage and motivate learners, and to ensure that they are able to retain and apply the knowledge they acquire. This may involve the use of adaptive learning technologies that can tailor the content and pace of training programs to the needs of individual learners, as well as more interactive and immersive learning experiences that can simulate real-world scenarios and challenges.

Finally, I believe that the post-pandemic world will also see a greater focus on soft skills training. As businesses become more global and diverse, it will become increasingly important for employees to have strong communication, collaboration, and leadership skills. In addition, the pandemic has highlighted the importance of resilience, adaptability, and emotional intelligence, all of which are essential skills in today’s rapidly changing business landscape. As such, I believe that businesses will be looking for training programs that can help their employees develop these skills, and that can prepare them to succeed in a world that is more complex and unpredictable than ever before.

“Remote training has unlocked a world of opportunities for businesses, allowing them to collaborate with experts from around the globe and offer more specialized programs. As we move forward, personalized and adaptive learning will become increasingly important, as will the development of soft skills that are essential for success in a rapidly changing world.”

Sancy Suraj’s experiences and insights provide valuable lessons for businesses and leaders navigating the challenges of the pandemic. As the world continues to recover and adapt, it is clear that remote and virtual training will play a significant role in the future of corporate training. Sancy’s leadership and adaptability have positioned Knowles Training Institute for continued success in the post-pandemic world.